In a world where perception is more important than reality, image marketing gives you the tools to create an entertainment department with a distinct personality. That distinct personality becomes your brand—and something your customers will come to rely on.
Create an experience for your customers and they will create buzz for your brand.
Your brand is something your customers will remember long after their stay. Make sure their memories, like their experiences, are positive ones. Then they will be customers for life.
If your department’s image resonates with customers, it takes very little time before those customers become brand advocates. They will spread the word about your resort both online and off. Customers will also want to feel a part of the brand, which gives you an opportunity to create merchandise they can purchase, providing free advertising for your business.
Is your image memorable and therefore marketable?